Taking Search Engine Optimisation (SEO) seriously for eCommerce websites means giving your brand the best opportunity at being found by your target market - the digital equivalent of being the shop on the coveted High Street corner. Getting your SEO performing on a beautifully designed and easy to use website helps to support the performance of your bricks-and-mortar stores and also maximises your presence with established and new customers.

eStar’s Client Services Director, Richard Berridge on thinking boring for your eCommerce buck.

Home and interiors lovers rejoice – Freedom Furniture is now offering online shopping to New Zealand consumers following the implementation of a full eCommerce solution by eStar.

eStar's Digital Strategist Greg Randall debates whether retailers should present products on the home page.

As part of a 36-page 2017 special in Ragtrader's January magazine, eStar’s digital strategist Greg Randall reveals how to create an amazing online experience.